A Deep Dive into Colour Theory 🍂🎨 As the leaves turn and the air chills, autumn brings with it a palette that can warm any design. But how can we best use these Colours in our work? Let’s explore the science and emotion behind Colour theory. Autumn’s...
March is a time to celebrate the incredible achievements of women across all spheres, but today, let’s shine a spotlight on the queens of design and tech. 👑💻 From the pioneering graphics of Susan Kare to the architectural marvels of Zaha Hadid, women have not...
Symbolism and Visual Elements play a crucial role in creating an effective logo design. They help convey the desired message, evoke emotions, and create a memorable brand identity. Symbols are graphical representations that carry meaning or represent specific ideas or...
𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐂𝐨𝐥𝐨𝐮𝐫 𝐏𝐚𝐥𝐞𝐭𝐭𝐞1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝: Begin by considering the brand’s personality, values, and target demographic. This will help determine the appropriate colours to evoke the desired emotions and communicate the brand’s message...
Sketching and Exploration During the logo design process, sketching and exploration play a crucial role. This stage involves putting ideas on paper, allowing for a free-flowing creative brainstorming session. It is a hands-on approach that helps designers visually...
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